Vijay Nicole started in 1997 with its unique service of acquisitions and content development and turnkey editorial services including copy-editing, typesetting, proofreading, design and other related pre-press services.           The name Vijay Nicole was conceived by P K Madhavan (founder) as a win-win harmony. Vijay, his first son’s name means victory and Nicole, which has its origin from Nicholas, also means victory.           Over time the domain of services provided by Vijay Nicole increased from editorial and typesetting to indexing, translations, production management, consulting, publishing management, CBT’s, training tutorials and multi-media products.           Along with the growth was the ardent desire to provide better learning and training in publishing to employees, associates, freelancers, students and others. Out of this need was born the Vijay Nicole Institute of Publishing.           In 2004, Vijay Nicole started publishing under its own brand. The primary focus of publishing is educational with emphasis on college level textbooks in Computing, Engineering, Management, Commerce and English.           A few select Vijay Nicole titles are copublished with Thomson Learning. VNI has also has exclusive distribution rights for some titles in the domain of science & technology with Springer and Thomson Learning.